Google's Pay-per-action Announcement
Google's Pay-per-action AnnouncementBy Allison BrownGreetings search enthusiasts. Big news from Google - they've launched the beta version for their new pay-per-action advertising pricing model. It's being tested in US-markets only and is available through the existing AdSense network. The implication here is that Google would be open to a significant change in business plan should this pay-per-action be a resounding success.
Google's pay-per-action (or "CPA" cost-per-action) appeals most