marketing tools | Leading Edge Marketing Research: 21st-Century Tools and Practices
Leading Edge Marketing Research: 21st-Century Tools and Practices
List Price: $46.95
List Price: $46.95
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This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and researchers are valued for solving weighty