Persona Based Marketing: Powerful B2B Marketing Tools For Connecting With Prospects & Customers

Persona Based Marketing: Powerful B2B Marketing Tools For Connecting With Prospects & CustomersBy Mac McIntoshMeet Bill, he’s the owner and CEO of a growing, mid-sized manufacturing company. Bill is in his early 40s, wears glasses and tries his best to squeeze in an early-morning workout whenever he can. He prefers to wear golf shirts and khakis, donning a suit only when he has to. Bill drives a late model SUV with a booster seat in the back seat for his four-year-old daughter. He’s

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