The Color Of Money: How Color Trends Affect Your Bottom Line
The Color Of Money: How Color Trends Affect Your Bottom LineBy Chris Malta & Robin CowieWhen conducting your market research and selecting your online store’s merchandise, one area of consumer product trending that you might be tempted to overlook is color. But a product’s color can influence a buyer’s decision to purchase it by as much as 85%. If you’re sourcing products – even the right products – in the wrong shades, you won’t be able to get top dollar for your goods, and