Word-of-mouth Advertising: Spread the Word!

Word-of-mouth Advertising: Spread the Word!By Akhil ShahaniWhat is word-of-mouth advertising? Remember that great movie your friend saw or the amazing Christmas gift that your sister bought - didn’t you go see that movie or shop at the same store that your sister did? Well, that, in essence is word-of-mouth advertising! To put it in simple terms, it is what goes from person to person – if you like a product, you are sure to tell your friend about it. Word-of-mouth is second only to strong

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